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Executive Summit Event
Environmental Design


For this inaugural “Dell World” event, we collaborated with Embarcadero Partners and Dell’s Event Team to create a unique, temporary environment that would stimulate conversations about innovation and opportunities in new technologies, cloud services, and social media. The goal of the three-day event, which hosted Dell’s high-level public and large enterprise customers, was to position Dell as a “thought leader” in services and solutions.
We were responsible for the design of the environment which brought to life Embarcadero Partners’ strategic work with Dell. An identity system for the event was also created in collaboration between Embarcadero Partners and Standard Studio.

Our team considered the graphic identity and the environment to be one continuous experience. Below are studies of how the hexagon pattern could be treated as an identity, an information system, a visual framework for the web and mobile app, and even a space planning element.