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Embark Press Event
Environmental Design


To position HP as a viable contender in the smartphone and tablet market, and announce its line of mobile webOS powered products, HP hosted a press event in San Francisco during February 2011. Building on our previous work for Palm before their acquisition by Hewlett-Packard, Standard worked with HP’s event team to create an environment that was a complete departure from the company’s typical events. The result was a new way of thinking about the HP brand, described by the tech press as “…optimistic, fresh, bright, creative, fun & witty, inspiring, and sophisticated”.