Communication Design

Standard was tasked with branding, packaging and creating an overarching information design system to help Smart Adhesives’ customers find and understand the appropriate adhesives for their needs. Likewise, the design and its execution needed to be equally informative for their staff for the purpose of inventory and fulfillment.

With a product offering that included ten categories and over 120 products, the system not only had to communicate clearly but also enforce the brand message from one adhesive type and package to another.

At the core of the information design system was a letter/number icon system that differentiated between different families of adhesives in the collection and different variations of adhesives within families. In addition each family was given a unique color palette to help employees and customers differentiate quickly and confidently.