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Concept
Industrial Design


A conceptual project for Wired Magazine’s design issue feature “The New ID” explores the future of the business card – its signicance, form, technology and ritual. “The Blood Card” responds to the blurring of our personal and professional lives, suggesting the most private data may be the ultimate form of identity. The project was also featured in MoMA New York’s show “SAFE – Design Takes on Risk”, curated by Paola Antonelli.

In addition to being featured in WIRED magazine, our blood card concept was chosen for the “Safe: Design Takes on Risk” show at the Museum of Modern Art in New York. It was also featured in the accompanying catalogue of the show.