We're best at seeing your big picture and having that inform all the details; because we believe everything from the planning of a flagship store to the writing on a package informs how people feel and think about you. Our mission is to help companies forge stronger connections with their customers, clients, and audiences through three complementary disciplines.
Work by area of expertise
We believe great solutions take time and collaboration. Our phased process is rigorous yet creative, allowing for a journey that starts with curiosity and ends with integration of the solution into the world. Each phase allows for client involvement, provides room for iteration, and ensures that the work is constantly reviewed against goals, budgets, and deadlines.
Standard's core team are seasoned, senior designers and strategists with experience that includes environmental design, industrial design, graphic design and branding. In addition to our team, we have worked in a variety of capacities, from partnering with client resources to assembling and leading teams best suited to a specific project or task.
Michael has over twenty five years of diverse experience in multi-disciplinary projects, often integrating architecture and industrial design. He has designed environments, exhibitions, furniture, products, and sporting goods, and has been published internationally in design journals such as Axis, Communication Arts, Innovation, I.D., and Wired. He has won many design awards including IDEA Awards from the Industrial Designers Society of America/Business Week, the Society of Environmental Graphic Design, and Communication Arts Annuals. Prior to forming Standard, Michael was a senior designer at Pentagram Design in San Francisco, and a Partner at Eight Inc., where he directed major retail programs, exhibitions, industrial design, and research projects. He began his career working for Henry Dreyfuss Associates in New York City, after graduating with distinction from the Art Center College of Design in 1982.
Monina combines her industrial design background and exhibition design experience to bring a unique perspective to her work. Prior to joining Standard, she was key member of the environments studio at IDEO in San Francisco, a consultancy renowned for its innovative design, processes and services. She is comfortable working in a cross-disciplinary environment and has a broad range of skills, ranging from the design of spaces and products to research and strategic planning. Monina's areas of experience include retail environments, corporate centers, and work environments. Prior to joining IDEO, she was a designer at West Office Exhibition Design, a studio specializing in interactive museums, science centers, cultural and corporate centers. Monina is a graduate of the Academy of Art University in San Francisco.